MEDIA

Welcome to the official media hub for Black Is a Team Sport (BIATS).

Our Mission

Black Is a Team Sport (BIATS) is committed to uplifting Black business owners and building economic power in our communities. We believe that without strong economic structure, we can’t have a strong community — and that’s why we say: Black is a team sport. We don’t win alone. Through apparel, education, and cultural campaigns, we’re spreading a message: purchasing power without purpose is a losing equation. Let’s shift the way we value the Black dollar — together.

We will create systems and a culture centered on the financial unification of Black people, for the benefit of each other and the generations that will come after us.We will be the pioneers of Black-to-Black commerce, building each other and strengthening Black communities as a whole.We are taking control of our futures and navigating our own path forward.