ABOUT US

About Us

Black Is a Team Sport (BIATS) is a movement committed to strengthening Black communities through unity, culture, and economic empowerment. Our mission is simple but urgent: without a strong economic structure, we can’t build a strong community — and that’s why we believe Black is a team sport.

At BIATS, we aim to shift how the Black dollar is used and understood. Purchasing power without purpose is a losing equation, so we’re creating a new playbook. One where every dollar spent is an investment in our people, our businesses, and our future.

To bring this vision to life, BIATS goes beyond apparel. 

We will create a culture where supporting Black businesses is a necessity, and build a clear understanding of why we must come together financially.

We will educate each other, build trust, create group investments, and utilize the strength of group economics.And we will do it together.With full transparency. With every voice having a say. We are equal in the decisions we make.This is the difference. This is what clears away the unproductive and the bad actors.Now is the time. Our future is waiting.