Black Is a Team Sport The only way to play is together.
Unifying Culture. Strengthening Commerce.
Black Is a Team Sport (BIATS) is a nonprofit movement focused on uplifting Black-owned businesses and building lasting economic power within our communities. We use apparel, education, and media to shift how we see and spend the Black dollar — because without a strong economic structure, we can’t have a strong community. Through interviews, cultural campaigns, and purpose-driven content, we’re reminding the world: we don’t win alone — and that’s why being Black is a team sport.
Gear With Purpose. Power With Unity
Wearing BIATS merch isn’t just about fashion — it’s about making a statement. Every piece spreads the message that Black is a team sport, and every purchase directly supports our nonprofit mission to uplift Black-owned businesses and build real economic strength in our communities.